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Campaign Asia - Advertising, Marketing, Media, Digital, PR News & more Campaign UK Campaign US Campaign ASIA Campaign Canada Campaign AI Register Facebook X Youtube Linkedin Account Account Sign in Advertise Become a member Region: AP JP CN IN Search Campaign Asia view results in: Articles The Work A-List Main Navigation News Analysis The Work The Knowledge Power List Agency Report Cards Events Agency Portfolio More Search view results in: Articles The Work A-List Region Asia-Pacific Japan 中国 India "Show" Account Sign in Register "Show" Follow us Facebook X Youtube Linkedin "Show" Advertise Become a Member Women Leading Change Awards 2024: Winners revealed See the full list of winners of the eighth Women Leading Change Awards. Campaign360 2024: Day one highlights Apple to integrate ChatGPT into the next iPhoneIn this series, Campaign Asia-Pacific partners with Publicis Groupe to explore how the Groupe is leveraging its innovative and technological capabilities to empower business transformation for its clients. Tag: Content everywhere, all at once Content is everywhere and anywhere, across every touchpoint. Whether you’re trying to build your brand messaging or spark action from your customers, delivering consistent, high-quality content and experiences to your consumers is an increasingly tall order. In this series, Campaign Asia-Pacific partners with Tag to explore how brands can tap into content engines to drive success, diving into key areas of focus like omnichannel marketing, sustainability, and the creator economy, all with a view to the future. Meta: Every connection is an opportunity Relationships with the community grows in parallel as businesses begin to expand. Meta facilitates this growth by helping people and businesses intersect, connect and grow together across its platforms. In this series, Campaign Asia-Pacific partners with Meta to explore innovative solutions, including AI integration, Reels ads, Business Messaging, measurement and performance in order to optimise the consumer journey and help brands grow. Lead with Authenticity Lead with Authenticity is a content series about the importance of authenticity in today’s saturated digital advertising landscape. In partnership with ad verification pioneer DoubleVerify, Campaign Asia-Pacific will explore the latest developments and cutting-edge solutions within the digital advertising ecosystem, and how authenticity is the bedrock for quality, performance, and growth for brands and agencies alike. Pioneers Panel Series ‘Pioneers’ is a thought leadership series, brought to you by Campaign and Facebook, exploring emerging trends and cutting-edge insights on the changes that will shape the future of the marketing and advertising industry for years to come. Events May 14, 2024 Marina Bay Sands Campaign360 2024 Singapore Campaign360 returns on 14-15 May 2024 in Singapore! The event will explore the strategies, tools, and know-how to help Asia’s marketers continue to power through the disruption”. Apr 11, 2024 The Executive Centre Event Marketing Awards 2024 Entering its 8th year, our annual Awards continue to honour innovative leading event & marketing professionals who have delivered unique and impactful experiences. Apr 25, 2024 The St.Regis Shanghai, Jingan Digital Media Awards 2024 Celebrate outstanding digital marketing ideas and work, honour innovative industry leaders, and recognise exceptional organisations that facilitated the growth of digital marketing in the Greater China region. May 14, 2024 Marina Bay Sands Women Leading Change Awards 2024 Honouring remarkable women who promote diversity, inclusion, and equality. More PARTNER CONTENT PROMOTED 4 days ago Shu Fen Goh How to optimise your investments in Asia’s complex ... Even as marketers in Asia tap into the vast reach and clout of social media influencers, R3’s Shufen Goh has a few guidelines to make the most of these relationships. PROMOTED 1 day ago Campaign Staff Safety first: Psychological safety for women is ... We speak to Bayer India’s Ritu Mittal and EssenceMediacom India’s Averill Sequeira on creating psychological safety in the workplace in India, to address the unique challenges facing women in the marketing communications space. PROMOTED Apr 25, 2024 Staff Writer Video marketing’s AI-powered transformation How can marketers maximise AI’s potential as a super collaborator, while understanding its abilities and limitations in key areas like connection, culture, and driving business growth? PROMOTED Apr 23, 2024 Staff Writer Partnerships and the value agencies bring to ... In an exclusive podcast, Yahoo’s MD for AUSEA John McNerney focuses on approaches being deployed to tackle the biggest challenges facing marketers, including the deprecation of cookies and the deployment of AI. More Most Read 1 Baidu PR head apologises after backlash sparked by controversial videos 2 ’Hire women: They do all the work and take none of the credit’: Cindy Gallop gets candid with Campaign 3 The changing face of political ad campaigns in India 4 Plagiarism scandal fallout: DDB Philippines loses Tourism Dept contract 5 Apple’s ’Crush’ ad elicits backlash from marketing and PR pros 6 Move and win roundup: Week of May 6, 2024 7 Baidu PR head departs company following controversial videos 8 Pepsi unveils new logo and identity; colours 120 markets in electric blue 9 Is there a place for ’fake OOH’ ads in the industry? 10 Why international airlines want a piece of Air India’s chatbot technology NEWS PROVIDED BY PR NEWSWIRE More Become a MemberLogin My AccountSign up to our BulletinsFollow us Facebook X Youtube Linkedin RSS Terms & Conditions / Contact Us © Haymarket Media Ltd. 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