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Campaign Asia - Advertising, Marketing, Media, Digital, PR News & more Register Facebook Twitter Youtube Linkedin Account Account Sign in Advertise Become a member Region: AP JP CN IN Search Campaign Asia view results in: Articles The Work A-List Main Navigation News Analysis The Work Top 1000 Brands Power List Agency Report Cards Events Directories Agency Portfolio Venue Discovery "Show" More Search view results in: Articles The Work A-List Region Asia-Pacific Japan 中国 India "Show" Account Sign in Register "Show" Follow us Facebook Twitter Youtube Linkedin "Show" Advertise Become a Member Joke’s on you: The best April Fool’s gags from brands An app for pets to communicate their favourite foods and a chocolate-beef burger. ... Post-cookie battles: Google's FLoC vs SWAN vs Unified ID 2.0 Tyler Kim elevated to APAC CEO at Weber Shandwick China loses another key foreign correspondent Agencies line up for Unilever media review Marketing 5 hours ago Surekha Ragavan Joke’s on you: The best April Fool’s gags from brands An app for pets to communicate their favourite foods and a chocolate-beef burger. What have we come to? Advertising 6 hours ago Staff Reporters Post-cookie battles: Google's FLoC vs SWAN vs ... The race for a viable personal identifier has heated up as two different offerings vie for advertisers' attention. PR 4 hours ago Tyler Kim elevated to APAC CEO at Weber Shandwick Meanwhile, Baxter Jolly moves to chairman duties. Media 6 hours ago Jessica Goodfellow China loses another key foreign correspondent John Sudworth has relocated to Taiwan following 'months of personal attacks' over the BBC's reporting, including of alleged human rights abuses against Uyghur Muslims. Marketing 10 hours ago Gideon Spanier Agencies line up for Unilever media review At least five agency groups could be competing for international account, which is unlikely to include China. Advertising 10 hours ago Tech MVP 2021: Today is the early bird deadline You have until midnight to secure the early bird pricing for your nominations for the most exceptional technical talent and the most innovative products from Asia-Pacific. Nominate yourself, your colleague or your product now. Creativity 5 hours ago Minnie Wang La Mer transports visitors into ethereal underwater ... INSPIRATION STATION: An interactive exhibition for the Estée Lauder skincare brand combines technology and art to transport visitors into a kelp forest. Advertising 4 hours ago Rahul Sachitanand Key learnings for creatives to devise fresh ideas ... Locked out of their offices and dealing with slashed budgets, here's how creatives from Ogilvy and Isobar have kept the creative juices flowing. Advertising 4 hours ago Staff Reporters Time for ADK to foster a better agency culture AGENCY REPORT CARD: Retooled and programmed for business success under Bain Capital, the Japanese-based network needs to address its DEI shortcomings and showcase more creativity. Advertising 2 days ago Staff Reporters Catch up on the week's moves & wins Brunswick, Special Group, GroupM, Havas Media Group, Agnes Media, Klarna, TheFork Australia, WhiteGrey, Finn Partners, INVNT, Mullen Lintas, OkCredit, Mediabrands, Iris, Co-maker, Allied Global Marketing, Sandpiper Communications, Howorth, Iris Singapore and more in our weekly collection of people moves and account news. PR 3 hours ago PR Awards Asia entry deadline approaching On the 20th anniversary of the awards, additional categories have been added to celebrate agencies’ hard work. Get all the details and download the entry kit. Marketing 10 hours ago Gideon Spanier Vodafone unveils ‘Together We Can’ as new global ... New Commercial Arts worked on strategy and campaign. Analysis 1 day ago Rahul Sachitanand Can Xiaomi repeat its smartphone exploits with ... BRAND HEALTH CHECK: The Chinese electronics brand has established itself in the mobile handset category at home and worldwide, but its US$10 billion bet on EVs may be an uphill drive, experts contend. Marketing 10 hours ago Wanju Lee To sell or save the world? Adland can do both Starcom’s account director explains why she believes adland can create social purpose work that also sells. Advertising 1 day ago Surekha Ragavan Cannes Lions outlines safety plans for in-person ... The hybrid event will take place as a digital-first festival with live and on-demand content and experiences. People to watch Advertising Feb 3, 2021 Staff Reporters Revealed: 20 Women to Watch in Greater China ... Presenting our first ever list of 20 top-tier female talents making their mark in marketing and communications across Greater China. Advertising Nov 18, 2020 Matthew Miller 40 Under 40 2020: Top-tier talent transforming ... Meet 40 standouts who are already making a mark and are good bets to continue shaping marketing, media, technology and communications in Asia-Pacific. Advertising Aug 18, 2020 Jessica Goodfellow Get to know the 2020 Women to Watch Presenting the 40 outstanding women across marketing, media, technology and communications in Asia-Pacific who are the Women to Watch class of 2020. Marketing Jun 29, 2020 Staff Reporters Power List 2020: Asia-Pacific's 50 most influential ... Presenting the complete list of Asia-Pacific’s brand marketing standouts, as chosen by the editorial team at Campaign Asia-Pacific. More Campaign Crash Course Advertising Mar 26, 2021 Staff Reporters What is supply path optimisation? Supply path optimisation promises to fix programmatic's transparency issues, as well as reduce the adtech tax and protect against fraud. It's a promising development that is gaining traction in Asia-Pacific, but how does it work? Marketing Mar 19, 2021 Staff Reporters Creating compelling videos for Gen Z Learn how to make compelling videos for a demographic that requires strong content and relatability. Advertising Mar 12, 2021 Staff Reporters Crafting an effective OTT strategy As OTT reaches critical mass in Asia-Pacific, learn how to plan and execute a successful OTT strategy in this week's Crash Course. Marketing Mar 5, 2021 Staff Reporters How to develop a content strategy You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey. More The Work Digital 1 day ago Fayola Douglas Bake against the machine: Maltesers partners Google Cloud to create AI cakes Computer-generated recipe tested against dessert by Bake Off’s Peter Sawkins. Marketing Mar 25, 2021 Ad Nut Guess the twist in this video about a friend-matching app A film from Contrapunto BBDO of Spain purports to be about an AI-powered friend-matching app, called Friend:DS. But something else is going on, and it's worth a watch. Advertising Mar 24, 2021 Ad Nut Life is a wild ride, so you need a good...bank? A new campaign for Australia's Westpac by DDB Sydney combines the work of four different directors to paint a somewhat surreal montage of life's eventful moments. Advertising Mar 22, 2021 Ad Nut Is this shampoo bar a billion-bottle idea? BBDO Guerrero says it has developed a "dissolving bottle". In reality, the agency has done nothing of the sort. But its idea still has merit. Marketing Mar 23, 2021 Matthew Miller Bangladesh retailer Aarong aims for global appeal REBRANDING EXERCISES: An 'ethical retailer' founded to help rural artisans escape poverty has refreshed its branding as it hopes to appeal to a wider audience. The Work Focus Diversity Hub: Campaign Leading Change For the past three years, we have provided a platform for the industry to promote and champion diversity and inclusion in APAC. Through the Women Leading Change event, the industry made good progress on gender diversity and highlighted other challenges we face in the region today. We are at a turning point, as the Black Lives Matter movement gains momentum around the world and pushes D&I up the corporate agenda. While we don't have a live event this year, it’s important to...